the google humanity project
is a group of brand experts, ethnographers and cultural thought leaders based in the united states, sweden and the uk.
the project's argument is this:
no global brand will long succeed or survive without a deep emotional/human connection.
the project's goals
are to help google maintain its global leadership in technology while adding a series of powerful human elements and tactics to the brand. these elements and tactics are designed to ensure google's long-term success and status, especially against any current or future rival brands who may have a deeper human/emotional DNA.
the google humanity project directors
Let's talk. Let's hangout. Let's do this.